Industries

Lean on Our ➔

Complex-Product Experience

“Our methodology and frameworks, plus our team's specialist knowledge, let us bring design clarity to highly complex industries.”

Andrei Mihai

Andrei Mihai

Founder @ UXProject

Agri-Tech

Agri-Tech & Precision Farming

Agri-tech products serve users who work outdoors, in the field, often with older devices and unstable connectivity. The interface has to work with muddy hands, bright sunlight, and zero patience for complexity.

Farmers do not adopt tools that feel like office software. Adoption happens when the product speaks their language and saves them a trip, a call, or an hour of paperwork.

Struggles in This Industry

Users with low digital confidence

Many field users are first-time app users. We design flows that feel obvious, with large targets, plain words, and forgiving errors.

Offline and low-connectivity use

Fields rarely have good signal. Critical tasks must work offline and sync safely later.

Complex agronomy data, simple decisions

Satellite maps and sensor data are only useful when they translate into a clear next action for the farmer.

Seasonal, high-stakes workflows

A missed window can cost a whole season. We map workflows around the agricultural calendar, not around the org chart.

Key Action Points

Field-First Interfaces Offline-Ready Flows Plain-Language Design Decision-Focused Dashboards Usability Testing with Real Farmers

Agricover

The easy-to-use credit app for farmers

Ghimi

Turning a „buy now, pay later” service into a consumer favorite

Raiffeisen International

User Research for Digital Banking Concept

Automotive

Automotive & Mobility

Automotive products stretch across showrooms, apps, leasing flows, and connected-car dashboards. Every touchpoint carries the brand, and every extra step costs a lead or a renewal.

Buying, leasing, or servicing a car involves long journeys with many actors. Clarity across the whole journey is what separates a configurator from a conversion machine.

Struggles in This Industry

Long, multi-actor purchase journeys

Dealers, importers, and financing partners each own a step. We design journeys that keep the customer oriented across all of them.

Configurators that overwhelm

Hundreds of options mean nothing without guidance. We structure choices so users always know the impact of each decision.

Digital retail meets legacy dealership

Online flows must hand over cleanly to offline moments - test drives, signatures, delivery.

Aftersales as an afterthought

Service booking and ownership tools drive loyalty, yet they rarely get design attention. We treat them as core product.

Key Action Points

Guided Configurators Lead-to-Contract Journeys Dealer & Customer Portals Connected Ownership Experiences Conversion-Focused Testing

Agricover

The easy-to-use credit app for farmers

Ghimi

Turning a „buy now, pay later” service into a consumer favorite

Raiffeisen International

User Research for Digital Banking Concept

Banking & Finance

Banking, Fintech & Financial Services

Financial products are the hardest kind of digital product to design well. Every screen carries a legal requirement, a risk rule, a legacy system behind it, and a person on the other side who just wants to move money or open an account without calling support.

Most banks and fintechs don't have a UX problem. They have a clarity problem - too many stakeholders, too many constraints, and no one whose job is to protect the customer's path through it all.

Struggles in This Industry

Legacy and new, running at the same time

Core systems built decades ago power brand-new interfaces. We design flows that respect what the backend can actually do, while keeping the experience modern for the customer.

Compliance writes the interface

Legal and risk requirements shape every screen. We treat compliance as a design constraint from day one, not a red-line pass at the end.

Accessibility is now law

With the European Accessibility Act in force, accessible flows are mandatory. We design and test against WCAG from the first wireframe.

Four squads, four design systems

Parallel teams drift apart fast. We consolidate patterns into one source of truth so every squad ships a consistent experience.

No usability evidence

Decisions get made on opinion and hierarchy. We bring usability testing and behavioral data so the argument ends with evidence.

Procurement moves slower than the work

We structure engagements in clear phases with defined outcomes, so progress does not stall while paperwork catches up.

Key Action Points

Large Volumes of Screens Innovative Products Cross-selling Decentralization Tested and Validated Designs Next-generation Experiences Mobile-First Products

Agricover

The easy-to-use credit app for farmers

Ghimi

Turning a „buy now, pay later” service into a consumer favorite

Raiffeisen International

User Research for Digital Banking Concept

Education

Education & E-Learning

Education products serve two demanding audiences at once: learners who need motivation and clarity, and educators who need control and insight. Designing for both is the real challenge.

Learning products fail when they mistake content for experience. Progress needs to feel visible, achievable, and worth returning to.

Struggles in This Industry

Engagement drops after week one

Novelty fades fast. We design progression, feedback, and habit loops that keep learners coming back.

Two audiences, one product

Students, teachers, and administrators need different views of the same data. We design role-based experiences that stay coherent.

Accessibility is non-negotiable

Education must be usable by everyone. We build WCAG-compliant patterns from the first sketch.

Assessment without anxiety

Testing flows shape how learners feel about the entire product. We design evaluation that informs rather than intimidates.

Key Action Points

Learner-Centered Journeys Role-Based Dashboards Accessible by Default Motivation & Progress Systems Usability Testing with Students

Agricover

The easy-to-use credit app for farmers

Ghimi

Turning a „buy now, pay later” service into a consumer favorite

Raiffeisen International

User Research for Digital Banking Concept

Pharma

Pharma & Healthcare

Healthcare products carry real consequences. Between regulation, clinical accuracy, and patient anxiety, every screen has to be both compliant and genuinely humane.

In healthcare, confusion is not a UX bug - it is a safety risk. Clarity in flows, dosage, and next steps is the product.

Struggles in This Industry

Regulation shapes every screen

Medical and data-privacy rules constrain content and flows. We design within them from day one, not as a final review.

Anxious users, critical moments

Patients often arrive stressed. We design calm, step-by-step experiences that reduce cognitive load.

Clinicians have no time to learn tools

Medical staff need instant orientation. Every extra click in their workflow costs care time.

Data sensitivity and consent

Health data demands airtight consent flows that people actually understand.

Key Action Points

Patient-First Flows Clinical Workflow Design Regulatory-Ready Interfaces Consent & Privacy Patterns Validated with Real Patients

Agricover

The easy-to-use credit app for farmers

Ghimi

Turning a „buy now, pay later” service into a consumer favorite

Raiffeisen International

User Research for Digital Banking Concept

Public Sector

Public Sector & GovTech

Public services are used by everyone - all ages, all education levels, all devices. There is no target segment to optimize for. The interface has to work for the whole population.

Citizens do not choose their government portal. When the flow is confusing, the cost lands on call centers, front desks, and people's patience.

Struggles in This Industry

Designing for the entire population

From students to seniors, everyone must succeed on the first try. We test with the widest range of users we can reach.

Legacy systems behind modern portals

Decades-old registries power new services. We design around real system constraints without exposing them to citizens.

Legal language vs. human language

Regulations write the content, but citizens need plain words. We translate without losing legal precision.

Trust and transparency

Every step must feel secure and accountable. We design clear status, confirmations, and paper trails.

Key Action Points

Plain-Language Services Accessibility Compliance End-to-End Citizen Journeys Legacy Integration Design Inclusive Usability Testing

Agricover

The easy-to-use credit app for farmers

Ghimi

Turning a „buy now, pay later” service into a consumer favorite

Raiffeisen International

User Research for Digital Banking Concept

Retail

Retail & eCommerce

Retail is where UX meets revenue most directly. Every friction point in search, product pages, or checkout shows up in the numbers within days.

Most stores do not need a redesign - they need the leaks fixed. Small clarity gains across the funnel compound into serious revenue.

Struggles in This Industry

Checkout friction kills conversion

Every extra field and surprise cost drives abandonment. We streamline checkout to the essentials and test the rest.

Search and findability

Customers who cannot find it cannot buy it. We design search, filters, and category structures around real shopping language.

Mobile-first shoppers, desktop-first designs

Most traffic is mobile, yet flows are still designed on big screens. We reverse that order.

Promotions vs. clarity

Banners and badges compete for attention until nothing wins. We build visual hierarchy that sells without shouting.

Key Action Points

Conversion Rate Optimization Checkout Simplification Mobile-First Commerce Search & Navigation Design A/B Tested Improvements

Agricover

The easy-to-use credit app for farmers

Ghimi

Turning a „buy now, pay later” service into a consumer favorite

Raiffeisen International

User Research for Digital Banking Concept

Security & Antifraud

Security & Antifraud

Security products live in a paradox: they must be strict enough to stop attackers and smooth enough that legitimate users barely notice them.

Every security step is friction by design. The craft is placing that friction exactly where risk lives - and nowhere else.

Struggles in This Industry

Security vs. usability trade-offs

Each verification step protects and frustrates at once. We tune flows so strong protection feels effortless for genuine users.

Alert fatigue in monitoring tools

Analysts drown in signals. We design triage interfaces that surface what matters and mute what does not.

Explaining risk to non-experts

Users need to understand a threat enough to act, without a security degree. Plain language is a security feature.

False positives erode trust

Blocking a legitimate customer once can lose them forever. We design graceful recovery paths.

Key Action Points

Frictionless Authentication Analyst Dashboards Risk Communication Design Fraud Flow Optimization Trust-Preserving Recovery

Agricover

The easy-to-use credit app for farmers

Ghimi

Turning a „buy now, pay later” service into a consumer favorite

Raiffeisen International

User Research for Digital Banking Concept

Services

Professional Services

Service businesses sell expertise, and their digital products must feel as competent as their people. Portals, booking flows, and client tools are the new first impression.

In services, the product is the relationship. Digital touchpoints either reinforce trust or quietly erode it.

Struggles in This Industry

Intangible offering, tangible interface

Expertise is hard to show on a screen. We design experiences that make competence visible and comparable.

Client portals that clients avoid

Portals fail when they serve the firm instead of the client. We design around the client's questions, not internal structure.

Manual processes behind digital promises

Beautiful frontends often hide email-and-spreadsheet operations. We design flows that both sides can actually sustain.

Every engagement is custom

Custom work resists templates, but clients still need predictability. We design frameworks with flexibility built in.

Key Action Points

Client Portal Design Onboarding Journeys Self-Service Workflows Trust-Building Interfaces Service Blueprinting

Agricover

The easy-to-use credit app for farmers

Ghimi

Turning a „buy now, pay later” service into a consumer favorite

Raiffeisen International

User Research for Digital Banking Concept

Telco

Telco & Connectivity

Telco products span invoices, subscriptions, roaming, support, and hardware - used monthly by millions who only notice them when something goes wrong.

Nobody wants to spend time in a telco app. The best telco UX is fast, self-service, and forgettable in the best way.

Struggles in This Industry

Complex tariffs, simple choices

Plans, bundles, and promotions form a maze. We design comparison and recommendation flows that make the right plan obvious.

Self-service that actually resolves

Deflecting calls only works if the app solves the problem. We design support flows around real resolution, not FAQ dead ends.

Billing without surprises

Unexpected charges are the top trust killer. We make costs visible before, during, and after the fact.

Legacy stacks behind modern apps

Decades of systems sit behind every button. We design around real capabilities while pushing for the right backend fixes.

Key Action Points

Self-Service First Transparent Billing UX Plan & Bundle Clarity Churn-Reducing Journeys Support Flow Redesign

Agricover

The easy-to-use credit app for farmers

Ghimi

Turning a „buy now, pay later” service into a consumer favorite

Raiffeisen International

User Research for Digital Banking Concept