With the COVID-19 crisis, all the big players in the retail market focused on the digital area. Carrefour, one of the biggest contenders in Romania, laid the foundations of the most ambitious loyalty program. Moreover, this strategy overlapped with the introduction of self-scan cash registers in hypermarkets across the country, thus reducing queues and customer service time.
Carrefour felt it was a good time to stand out in the digital race but also noticed a huge business potential.
The Challenge
The challenge that Carrefour launched for us was to take the existing application and to redesign the concept of loyalty Act for Good into a top experience, centered around the needs and expectations of customers. The challenge was even more interesting because they were directly related to the in-store self-scan cash registers experiences.
