Usability Testing

Usability testing is a research method where real users are observed while performing specific tasks on a website, app, or software to see how easy and intuitive the product is to use.

How It Works

• Real Users: People from the target audience test the product instead of the designers or developers who built it.

• Realistic Tasks: Participants try to complete normal goals, like buying an item or resetting a password.

• Observation: A facilitator watches or software records how users navigate, where they get stuck, and what causes confusion

Main Types of Usability Testing

• Moderated vs. Unmoderated: A live researcher guides the session, or the user completes tasks independently through an online platform.

• Remote vs. In-Person: Tests happen online from participants' homes or in a controlled lab environment.

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Why It Matters

• Finds Hidden Flaws: Catches points of friction that internal teams overlook because they know the product too well.

• Saves Money: Fixes design and navigation problems early in development before they become expensive to change.

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